As we approach the launch of MarketSquare, we want to give our community an inside look at some of the partnerships we have formed. These strategic partnerships will not only help make MarketSquare the new homepage for the decentralized web but will also create inroads between ARK and other projects looking to build and collaborate together. Today we would like to introduce you to The Capital.
Introducing The Capital
The Capital is a content platform focused on topics such as business, finance and tech, with publishing features built on top of it. Allowing users to monetize their content and micro-posts, as well as their personal brand.
The Capital is addressing a massively growing $400b problem in the Content Marketing Industry. The main problem is the disparity between the compensation received by platforms as compared to what creators and ultimately, the users of a platform receive. Popular content platforms generate a large amount of revenue based on advertisements placed on content that is published to their platforms. Additionally, users of the platform don’t receive any compensation for their attention. The Capital believes that there is a better and more equitable way to use blockchain technology to alleviate this growing problem.
The Capital is doubling down on user monetization and influencer marketing, both of which generate over 10 million dollars annually and are growing at a pace of +70% per year. Platforms like Substack, Patreon, YouTube and Facebook are looking to capitalize on the growth within these industries. The Capital is combining the best from both user monetization and influencer marketing to make this the perfect platform to grow a digital personality or a complete brand within any business.
Embracing Media and Publishing Platforms
At ARK, one of our over-arching goals is to make blockchain easier for everyone. There is a reason we embrace blockchain technology. The norms within traditional finance and business are outdated and long overdue for reform. The ability to send a transaction to the other side of the world in seconds to rewarding a user for reading an article are all possible through blockchain technology.
On MarketSquare, we want to bring communities together and shine a spotlight on businesses, projects and applications that improve on and in some cases reinvent traditional industries by utilizing blockchain technology.
The Capital, with its vision of providing a more fair and equitable way to reward users and content creators, aligns very well with the goals of MarketSquare. We look forward to bringing them into MarketSquare and their platform being a source of ARK content for the future.
Make sure to sign up for the MarketSquare beta to get access once the platform goes live at MarketSquare.io and if you would like to learn more about The Capital, please visit their website The Capital.